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 The Grand Slam Offer Constructor
Hormozi: "Your offer should be so good people feel stupid saying no." Most offers are features lists. This prompt builds offers that create buying urgency.
Copy this:
"My current offer: [what you're selling]
Target customer: [who buys this]
Their dream outcome: [what they actually want]
Perceived likelihood of success: [do they believe it works?]
Time to achievement: [how long until results?]
Effort & sacrifice required: [what's the cost to them?]
Using Hormozi's value equation:
Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)
- What guarantees increase their belief this will work?
- How do I compress time to results?
- What can I remove that they have to do?
- What bonuses make saying no feel insane?
Build me an offer they can't refuse.